is now a fact: 60% of Italians prefer Microvac and is saying goodbye to the Holidays "long." In recent years, holiday classic, four nights or more, are finally giving way to the territorial microturismo radically changing the horizons Italian tourist. A phenomenon that continues to grow, as well as highlight new players and open doors to the commercial sectors so far defined niche, necessarily requires coordination between all those institutions, associations and manufacturers who operate on the territory. All ones used to create an alliance for the territory. "
Nardocci Claudio, 54, President dell'Unpli (National Union of Pro Loco) heads an organization of 600,000 members who work in six thousand locations scattered throughout the Italian territory, explains in this interview to our newspaper the new the most powerful and popular political volunteer organization that operates in Italy.
In your opinion what are the factors that led to this new type of holiday?
"Initially it was thought that this phenomenon was linked to low economic situation but with the passage of time has revealed a side not at all cyclical. In 2008, according to official figures Istat, the Italians have preferred to traditional holiday vacation short, those that last from one to three nights away from home. "
What makes this choice?
"On the one hand we have the least ability to focus the expectations of tourists and investments in long holidays and the desire to reclaim its territory."
Then we can talk of trips to "kilometer zero"?
"That's right even if it is worth pointing out that this definition is intended to be within the limited distance that the cultural tendency of tourists to rediscover and re-evaluate and neighboring territories. As reported by the hotels in Easter 2010, 17.5% of clients came from the same region where the hotel was located, 35% from a neighboring region with a total of 53. This is not a given occasional saw last Christmas was 54%. Also in 2009 microvacanzieri not always have only one zero miles Holidays: 26% had made more than 5 to 7% at least 10. In short, Italy, like the rest of Europe is saying goodbye to the traditional model of vacation. "
E 'possible to make an identikit of the "microvacanziere?
"Definitely not, because the microturismo is a general trend that cuts across all walks of life starting from the self-employed up to the younger. With the new push came from the protagonists of the territory as a food and wine, association and protection of the territory, microturisti may have access to the immense tangible and intangible cultural heritage of our country consists of villages rediscovered, environments, food and wine niche. All combined with the rediscovery, by tourists, of being together in different ways and the most rewarding. "
But what are the protagonists of microturismo?
"This type of tourism that sees the Pro Loco in the forefront of new players brought to the fore, for example, B & Bs, farmhouses or honey producers. At the same time have opened new frontiers in the commercial sector with the addition of the proliferation of markets on weekends. Unfortunately this kind of social and economic phenomena has grown in a creative but disorganized, short, bushy. "
What strategy is needed to finally do take off the "short breaks"?
"It 's essential that national and local institutions should develop new policies and that, in the spirit of subsidiarity, to give to associations and private forms of entrepreneurship in the popular area, the chance of new forms of collaboration for the promote the area. It 's time that this type of tourism, born mostly in the form of occasional develops structurally. "
And this alliance will come to the area?
"We did the rehearsals in Trapani at a meeting attended by local government officials, executives from the Pro Loco from around the country, students of Italian universities, producers of typical and new jobs were born around the micro tourism area: B & Bs, farm, producers of canned food and more. The result is a practical proposal: to build the permanent table of the "local players" while working for some things like the calendar of events, information and communication. The rest will come. The new alliance is playing. "
Nardocci Claudio, 54, President dell'Unpli (National Union of Pro Loco) heads an organization of 600,000 members who work in six thousand locations scattered throughout the Italian territory, explains in this interview to our newspaper the new the most powerful and popular political volunteer organization that operates in Italy.
In your opinion what are the factors that led to this new type of holiday?
"Initially it was thought that this phenomenon was linked to low economic situation but with the passage of time has revealed a side not at all cyclical. In 2008, according to official figures Istat, the Italians have preferred to traditional holiday vacation short, those that last from one to three nights away from home. "
What makes this choice?
"On the one hand we have the least ability to focus the expectations of tourists and investments in long holidays and the desire to reclaim its territory."
Then we can talk of trips to "kilometer zero"?
"That's right even if it is worth pointing out that this definition is intended to be within the limited distance that the cultural tendency of tourists to rediscover and re-evaluate and neighboring territories. As reported by the hotels in Easter 2010, 17.5% of clients came from the same region where the hotel was located, 35% from a neighboring region with a total of 53. This is not a given occasional saw last Christmas was 54%. Also in 2009 microvacanzieri not always have only one zero miles Holidays: 26% had made more than 5 to 7% at least 10. In short, Italy, like the rest of Europe is saying goodbye to the traditional model of vacation. "
E 'possible to make an identikit of the "microvacanziere?
"Definitely not, because the microturismo is a general trend that cuts across all walks of life starting from the self-employed up to the younger. With the new push came from the protagonists of the territory as a food and wine, association and protection of the territory, microturisti may have access to the immense tangible and intangible cultural heritage of our country consists of villages rediscovered, environments, food and wine niche. All combined with the rediscovery, by tourists, of being together in different ways and the most rewarding. "
But what are the protagonists of microturismo?
"This type of tourism that sees the Pro Loco in the forefront of new players brought to the fore, for example, B & Bs, farmhouses or honey producers. At the same time have opened new frontiers in the commercial sector with the addition of the proliferation of markets on weekends. Unfortunately this kind of social and economic phenomena has grown in a creative but disorganized, short, bushy. "
What strategy is needed to finally do take off the "short breaks"?
"It 's essential that national and local institutions should develop new policies and that, in the spirit of subsidiarity, to give to associations and private forms of entrepreneurship in the popular area, the chance of new forms of collaboration for the promote the area. It 's time that this type of tourism, born mostly in the form of occasional develops structurally. "
And this alliance will come to the area?
"We did the rehearsals in Trapani at a meeting attended by local government officials, executives from the Pro Loco from around the country, students of Italian universities, producers of typical and new jobs were born around the micro tourism area: B & Bs, farm, producers of canned food and more. The result is a practical proposal: to build the permanent table of the "local players" while working for some things like the calendar of events, information and communication. The rest will come. The new alliance is playing. "
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